CLIENT:
Indie Bookstores
BRAND IDENTITY
PRINT DESIGN
TYPOGRAPHY
Indie Bookstores is an initiative from the Canadian Independent Booksellers Association (CIBA) to help readers support their local bookstores.
The design challenge was to balance a polished national brand with the authentic, grassroots feel of a neighbourhood shop.
* This is an exploratory concept — not the selected direction.
The Results
We launched indiebookstores.ca just in time for their funding deadline. The new site brings together the charm of a local shop with the reach of a national brand, making it easy for Canadians to support over 300 independent booksellers online.